Better dots. Better connections.
The Dot Collection is a research and brand strategy consultancy focused on setting the conditions for companies to find greater purpose and relevance in the world.
Whether it's a rebranding effort, a newly-merged company or a new target audience, too often there's a rush to what's logical without first seeking what's magical.
And there's a rush to validation without first finding inspiration. It leads to ho-hum, me-too and sound-but-boring direction.
The Dot Collection is out to change that for clients.
When we collect better dots, we make better connections.
"If Jenny had a sound, it would be that of a match as it ignites. The spark which fuels fires of creativity. She is one of the few people who everyone wants to claim."
- ROBIN YONTZ
"Whip-smart. Curious. Collaborative. Jenny is everything you could hope for in a planning partner, and then some. She innately understands that the business of advertising is coming up with unexpected ideas that resonate with people. She takes the time and expends the considerable effort to uncover stuff that you can actually use to craft ideas that do just that. And she doesn't have a British accent. How refreshing. If you've had the good fortune of working with her, consider yourself lucky. If not, then you should. Immediately. She's that awesome."
- SCOTT HABETZ
"Jenny Rowland is one of the smartest, most collaborative strategists I have ever worked with. Her talents were instrumental in creating a unique positioning for a brand in a very cluttered market."
- SIMS BULLUCK
I've worked at agencies, big and small, across a variety of categories with some really amazing clients. If you name a category, chances are I've worked on it and found new inspiration. But here are some of the areas where I've gained special expertise.
- Coca-Cola
- Nestle
- Mars
- Craft Central
- Kimberly-Clark
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- Suntrust
- BB&T
- Wachovia
- Thornburg Mortgage
- Bill Me Later
- AB Corp
- Jefferson Pilot Financial
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- New Balance
- Keds
- Adidas Kids
- Healthtex
- Wrangler
- Men's Wearhouse
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- B2B
- Healthcare
- Optical
- Pet
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