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Better dots. Better connections.
The Dot Collection is a research and brand strategy consultancy focused on setting the conditions for companies to find greater purpose and relevance in the world.
Whether it's a rebranding effort, a newly-merged company or a new target audience, too often there's a rush to what's logical without first seeking what's magical. And there's a rush to validation without first finding inspiration. It leads to ho-hum, me-too and sound-but-boring direction.
The Dot Collection is out to change that for clients.
When we collect better dots, we make better connections.
Getting to the right brand strategy is a journey; one that shouldn't feel arduous, complex or uninspired. Let's talk about your starting point and how to set the conditions for your brand to find purpose and greatness.
  • Brand repositioning
  • Freelance agency planning
  • New product strategy
  • Merger and acquisition positioning
Get closer to your audience with the right cultural context and powerful consumer conversations. Let’s turn our assumptions upside-down and discover how your company can make a more meaningful connection to people's lives.
  • Qualitative and ethnographic research design
  • Focus group moderation
  • Trend research and analysis
Teams get stuck. Research decks get boring. Future plans get murky. But more often than not, the right answers are waiting among your team to be discovered. It’s just a matter of setting the right conditions. Bring your team together for a session or series that's sure to get you all seeing a clear and inspired view of the future.
  • Leadership vision sessions
  • Innovation ideation
  • Stakeholder listening and analysis
Jenny Rowland
Founder and Principal
Picture of Jenny
I have more than 15 years of experience leading teams to better insights, inspiration and strategies. I'm a proud Tarheel and graduate of UNC Chapel Hill and received my MS in Mass Communications from VCU Brandcenter. I live in Winston-Salem, NC with my husband and two kids. I love to run and enjoy oversharing the lives of my two-year-old and six-year-old on Instagram.
"If Jenny had a sound, it would be that of a match as it ignites. The spark which fuels fires of creativity. She is one of the few people who everyone wants to claim."
"Whip-smart. Curious. Collaborative. Jenny is everything you could hope for in a planning partner, and then some. She innately understands that the business of advertising is coming up with unexpected ideas that resonate with people. She takes the time and expends the considerable effort to uncover stuff that you can actually use to craft ideas that do just that. And she doesn't have a British accent. How refreshing. If you've had the good fortune of working with her, consider yourself lucky. If not, then you should. Immediately. She's that awesome."
"Jenny Rowland is one of the smartest, most collaborative strategists I have ever worked with. Her talents were instrumental in creating a unique positioning for a brand in a very cluttered market."
Select Experience
I've worked at agencies, big and small, across a variety of categories with some really amazing clients. If you name a category, chances are I've worked on it and found new inspiration. But here are some of the areas where I've gained special expertise.
  • CPG
  • Coca-Cola
  • Nestle
  • Mars
  • Craft Central
  • Kimberly-Clark
  • Suntrust
  • BB&T
  • Wachovia
  • Thornburg Mortgage
  • Bill Me Later
  • AB Corp
  • Jefferson Pilot Financial
  • New Balance
  • Keds
  • Adidas Kids
  • Healthtex
  • Wrangler
  • Men's Wearhouse
  • B2B
  • Healthcare
  • Optical
  • Pet
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Need help with a project or want to learn more?
jenny at
Based in
Winston-Salem, NC
Copyright © 2017
The Dot Collection, LLC
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