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Better dots. Better connections.
Research. Insights. Brand Strategy.
The Dot Collection is a research and brand strategy consultancy focused on setting the conditions for companies to find greater purpose and relevance in the world.
Whether it's a rebranding effort, a newly-merged company or a new target audience, too often there's a rush to what's logical without first seeking what's magical. And there's a rush to validation without first finding inspiration. It leads to ho-hum, me-too and sound-but-boring direction.
The Dot Collection is out to change that for clients.
When we collect better dots, we make better connections.
Getting to the right brand strategy is a journey; one that shouldn't feel arduous, complex or uninspired. Let's talk about your starting point and how to set the conditions for your brand to find purpose and greatness.
  • Brand repositioning
  • Freelance agency planning
  • New product strategy
  • Merger and acquisition positioning
Get closer to your audience with the right cultural context and powerful consumer conversations. Let’s turn our assumptions upside-down and discover how your company can make a more meaningful connection to people's lives.
  • Qualitative and ethnographic research design
  • Focus group moderation
  • Trend research and analysis
Teams get stuck. Research decks get boring. Future plans get murky. But more often than not, the right answers are waiting among your team to be discovered. It’s just a matter of setting the right conditions. Bring your team together for a session or series that's sure to get you all seeing a clear and inspired view of the future.
  • Leadership vision sessions
  • Innovation ideation
  • Stakeholder listening and analysis
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